With over one million downloads, free iPhone app Tap Tap Revenge has attracted a whole lot of attention as pundits ponder what the game developer will do next to leverage that share – and the future seems to include free music and advertising.
Released Friday,Tap Tap Revenge 1.2 contains the option to download new songs – one from Lee ‘Scratch’ Perry, ‘Fire’, a track taken from ‘Repentance’, Lee ‘Scratch’ Perry’s new album.
The other track is an exclusive promo affair from Everlast, who are offering their new track, ‘Stone In My Hand’ from upcoming album, ‘Love, War and the Ghost of Whitey Ford’, for free exclusively through the game.
The developer, Tapulous, now promises a new track from a ranking artist will be added every week, most likely on a Thursday. These new tracks can be downloaded from inside the game.
Another string, the new version of the game also includes ads from mobile advertising firm AdMob. These are quite unobtrusive spots that appear on the bottom of menu screens rather than within the game itself.
Finally, Tapulous, the parent company of Tap Tap Revenge, has launched a competition to mark the release of the new version: “To celebrate the release of Tap Tap Revenge 1.2, we are holding our biggest tournament yet, with a $1000 winner. We are heading into the three-day Labor Day holiday here in California, so we’ll be holding a three day tournament on Saturday, Sunday and Monday, topped off with a live championship round on uStreamTV.” More details on the competition are here.