Ian Rogers used to be the general manager of Yahoo Music. Now he’s got some advice for Guy Hands on how to sort out EMI: “With the disappearance of advantaged label competencies such as superior production, distribution and marketing, reconfigure your labels to be based around affinities and focused narrowly enough to serve roughly the same audiences from release to release. The labels would be very small teams responsible for fan cultivation, focused and direct marketing, and A&R. They would rely on EMI for service, support, and tools…” His blog post is an interesting read, as are the comments it’s attracted, read it here.
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