So – this is the story as revealed by Moritz Waldemeyer:
“Say hello to our new creation: after video dresses and laser dresses here is one that connects Imogen to her fans directly via Twitter.
“When Imogen walked the red carpet to collect her Grammy, fans could send messages and photographs directly to her dress.
“The messages scrolled across the collar while the images were displayed on her Fendi handbag.”
We like this from a “strangely cool but strangely not,” type stylie.