Guitar Hero boosts music sales – Universal

Activision plans to triple the quantity of Guitar Hero titles and associated products it produces by 2010, driving a boost to music sales, the company said this week.

The news came as music to the ears of Universal Music president and chief operating officer, Zach Horowitz, who attended an Activision gathering to tell staff and media that song downloads included within Guitar Hero titles saw real-world sales climb on average 200-300% – Weezer’s ‘My Name Is Jonas’ saw sales climb 1,000% as a result of inclusion within Guitar Hero III, he said.

Aiming to create more titles, Activision acquired music specialist and B-Boy developer FreeStyleGames last month. Its new unit is already developing new Guitar Hero content, a report explains.

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