Flash comes to the iPhone? Really?

We’re not sure what to make of this, but it seems Flash support in some form or other has made it to the iPhone – but we don’t quite believe it.

A breathless release from Greystripe this morning declares, “Flash Finally Launches on the iPhone via Advertising Units by Greystripe“. The company claims to be able to offer advertisers some sort of means by which to blast (those deeply annoying) Flash-based ads at iPhone users.

“Greystripe’s rich media ads performed extremely well for us,” said Michelle Mayorga, Mobile Director at Rock the Vote, a Greystripe advertiser. “Advertising in the iPhone with highly engaging ads was perfect for our mission to build the political power of young people because the iPhone reaches a highly targeted demographic.”

In an effort to make it easier for the online media buyer to purchase mobile, Greystripe has introduced what it claims are Flash creation tools for the iPhone, enabling inclusion of ads in games and through other media.

We presume Greystripe handles all the Flash operations using its own infrastructure and then transmits what appear to be Flash-based ads to iPhone users, as that’s the only currently known way in which this might be possible.

Any ideas out there?

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4 thoughts on “Flash comes to the iPhone? Really?

  1. Constable Odo

    I have a feeling that Flash will end up on the iPhone next year if Adobe can produce an iPhone optimized version. I don’t want to have to use Flash, but I still believe it should be available as an option to view all sites that have it, even if it’s slow.

    I doubt if Mobile OSX is fully developed yet and maybe when Snow Leopard is released Mobile OSX will bumped up to version 3.0 and ready for prime time with cut/copy/paste, video recording software, etc. One can at least still dream.

  2. Rob

    I don’t believe that anyone could build flash playback into their application without the express approval or licensing from Adobe. And why would Adobe premier flash playback on the iPhone in some advertising app? These have to be false claims.

  3. Jonny Post author

    I’m not convinced it’s a false claim, but I do think they are being economical with any information as to how this is done.

    As per future Flash support, I’m hoping the new alliance between Adobe and ARM will eventually lead to a level of processor-based support that will make Flash on mobile devices sufficiently effective for Apple to permit it on the iPhone,

    At present Apple’s strategy leaves iPhone users unable to access a large amount of content – some of it isn’t even advertising. It would be nice to see some positive movement.

  4. Rob

    The important thing to do here is realize that the headline is coming from a press release by the company Greystripe. You can get on business wire with any headline you want for $400.
    The language used in the release is also suspect, “offers all of the creative power of Flash” and “[brings] creative power to the iPhone with Flash creation tools” illustrate duplicicity. “all of the power of” suggests that it is something similar but not. Yet the other statement suggests that you will be building flash using their tools.
    There is no way that Adobe would allow the creation of flash files outside of a licensed previously-macromedia product. At the least it is unclear wording, at the most I still believe it to be a false claim.
    I also disagree that it would be good for developers to be able to immediately use flash in their applications. What you would end up with is people developing applications in Flash rather than the Apple SDK. The iPhone and iPod Touch and future Touch Tablet are not supposed to be simply flash players.
    They are meant to support the SDK Apple has created for interfacing with the rich hardware set each device provides.
    Allowing flash playback would reduce the need for development companies to innovate in the new Apple SDK and create a new flood of applications that do nothing more than repackage crappy web flash games.
    At this point in the device’s life, it is better to have crappy games built on the Apple SDK flooding the store, than those created in Flash.

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