eMusic makes satnav music deal

eMusic has hitched up with satnav people, Garmin, to offer 35 free music tracks to customers purchasing a new and compatible Garmin satnav.

Clive Taylor Product Director of Garmin (Europe) said: “Garmin prides itself on the ethos of vertical integration and is designing its products with this in mind.


“Our satnavs are synonymous with ease and functionality – now with the association between Garmin and emusic you can use also your sat-nav as a one stop entertainment system.”
 
Garman has reached the deal to help boost sales of its newest system, the nüvi 860, which is Bluetooth compatible, voice activated and offers an MP3 player and games function. The choice of eMusic as a launch partner reflects that music retailer’s status as offering an all-DRM-free catalogue in the format.

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