EMI ships second free Coldplay iPhone App

coldplayMaintaining its digital strategy, major label EMI has made a series of improvements to its music fan-focused website and released a second free Coldplay application for iPhone and iPod touch.

The new Coldplay app enables iPhone users to view the video for the band’s new single, ‘Strawberry Swing’.

Downloaders of the free app, which is powered by Babelgum, will also be able to browse Coldplay’s video catalogue, view a news feed, and play a game based on the ‘Strawberry Swing’ video.

Accompanying this, EMI.com has made a few changes on its site:

– The company partnered with Amazon to provide buy buttons on the site for both digital and physical product.

– EMI has improved its search and recommendation features, simplifying this into a single journey.

– Artist pages have been improved with an artist overview page offering access to all relevant available content within one page.

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