Hmm – this is somewhat unexpected – EMI’s digital chief, Second Life co-founder, Cory Ondrejka, is to leave the label, scant weeks since being promoted to the company’s top position as top digital exec at EMI, EVP of digital marketing.
“Thanks EMI for great year and a half, time to return to entrepreneurial roots, last day 21 Aug.,” Ondrejka tweeted.
It’s strange timing, particularly as only a few weeks ago he and EMI announced eight hires and promotions in digital marketing. Ondrejka held high responsibility over EMI’s growing digital strategy, with big initiatives widely expected to emerge from the label.
At the time of the recent hires, Ondrejka’s on record for having said, “Digital is everyone’s job at EMI. We’ve built a network of central and regional digital experts who make sure our entire organization has the tools and information needed to help our artists in the digital marketplace and to give consumers what they want.
“We are driving experiments, and developing new ways to monetize the music our artists create, building new capabilities and getting and sharing insights about what kinds of music products and services today’s consumers are looking for.”
Ondrejka joined EMI in June 2008 “to drive innovation around new revenue opportunities and build a world-class engineering team for the company.”
His move follows the March departure of Ondrejka’s former boss, Google veteran Doug Merrill.