EMI hires Second Life co-founder

EMI has hired the lead developer of the Second Life virtual world as senior vice president, digital strategy, tasking Linden Lab’s co-founder, Cory Ondrejka, with the job of helping drive EMI Music’s digital business.

In his new role, Ondrejka will draw from past experience to build the digital strategy for EMI Music, drive innovation around new revenue opportunities and build a world-class engineering team for the company, based at EMI Music’s LA HQ.

Douglas Merrill, president, digital business, EMI Music said: “Cory shares my passion for driving technology and innovation in the digital music business.  His unique experience building online environments, like Second Life, will be invaluable to EMI Music, as we create new digital communities for fans and artists.”

Ondrejka said: “EMI presented me with a rare opportunity to influence the digital music industry, by helping artists reach their fans in more relevant ways and by allowing fans to find and acquire music through new business models.  The technology is available to make the music experience better.  I intend to apply it and to find new ways to drive innovation at EMI Music.”

Cory holds a B.S. in Weapons and Systems Engineering and a B.S. in Computer Science from the United States Naval Academy.
 

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