Can Napster convert test to sale?

Napster hasn’t given up, and this morning announced a deal with PC maker Lenovo under which a free 14-day trial of Napster’s music subscription service will be offered with most new Lenovo computers sold in the US and Canada.

“Napster’s partnership with Lenovo, a global leader in the PC market, demonstrates the power of our brand and the demand for the value we offer to music lovers,” said Napster CEO Chris Gorog. “We’re excited to give buyers of the latest Lenovo computers access to Napster’s extensive catalog and features. And with Napster’s new MP3 store, we are proud to provide not only the best listening and discovery experience, but also the best buying experience available.”

The deal means Lenovo purchasers will be able to browse and listen to over six million songs and explore the rest of Napster’s offering – though the test of this deal will lie in how many PC purchasers the company succesfully converts into paid-up subscribers…

If you enjoyed this post, make sure you subscribe to my RSS feed!

Leave a Reply

Your email address will not be published. Required fields are marked *