Bollywood movies on demand invade USA

Hooray for Bollywood – and a step forward for the genre on news Cablevision has launched Bollywood Hits On Demand, the company’s first international subscription video on demand (SVOD) service for iO TV digital cable customers.

The service gives US cable customers unlimited access to a variety of South Asian films and music videos, offering over 25 movies each month and more than 50 Bollywood music videos.

“Cablevision is pleased to offer Bollywood Hits On Demand as its inaugural international subscription video on demand channel. It is a valuable enhancement to the broad array of programming we offer to our international customers,” said John Trierweiler, Cablevision’s senior vice president of product management. “The addition of such unique programming further demonstrates Cablevision’s leadership position in the delivery of culturally-rich programming to our diverse customer base.”

In excess of 90 per cent of Cablevision’s cable customers are iO TV digital cable customers, the highest digital penetration in the nation.

Bollywood Hits on Demand will be available for $9.95 per month.

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