BlackBerry Storm – an iPhone-killer?

Research In Motion’s beginning its anti-Apple iPhone fightback, introducing the Blackberry Storm in the UK this week.

The touch-screen mobile is available on two -year contracts costing £35 per month. The device boasts a “springy” feeling 3.25-inch screen, can handle email, the internet and music and video.

Naturally it’s winning some praise, partially ‘cuz it has a QWERTY keyboard. See images of the gadget right here.

A built-in media player handles a number of music formats and can synchronise with iTunes. There’s social networking and an array of other features which exemplify just how much attention RIM has given the iPhone when developing the device.

Is it an iPhone-killer? We must wait and see, but you may want to ponder these various reports from the analysts at Needham while you make up your mind.

iPhone will takeover smartphone market

Needham & Co upgrade RIM to ‘Hold’

Needham & Co, RIM ‘deluded’ in expectation

The key challenge for Research In Motion – and for other smartphone makers is in the question, “just how smart are these iPhone alternatives?”

As Needham’s analyst Charles Wolf noted recently: “Most of the iPhone’s competitors run on relatively primitive operating systems,” Wolf notes. “These systems are simply incapable of supporting the development of software applications that match the ingenuity of those written for the iPhone. In the app store, Apple has reinvented the PC maxim that software drives hardware, in this case iPhone sales.”

We’ll leave you with this Lewis Hamilton-led promo video for the new BlackBerry.

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3 thoughts on “BlackBerry Storm – an iPhone-killer?

  1. Constable Odo

    Apple can do anything it wants with the iPhone once it gets the OSX Mobile OS fully developed. It isn’t quite there yet.
    If Apple wanted to it could get the best hardware money could buy, but for reasons unknown to me, they don’t seem interested in going this way. They don’t seem to be going after the Nokia N96 high-end type of handsets. I’m thinking it’s because there isn’t enough demand by users for such a handset. Apple is certainly capable of designing a horizontal virtual keyboard like the BB Storm has, but for some reason doesn’t have it yet.

    RIM can throw multiple handsets at the iPhone and I think that’s a great approach. Real keyboards for those that want them and virtual keyboards for those that prefer that approach. Apple will never produce a real keyboard handset because device simplicity is very important to Apple. I like RIM’s Bold because it appears to be a very businesslike handset designed 80% for texters.

    I only know that the Apple iPhone is selling very well and most customers are happy with it. They’re doing the best they can with what they offer and I suppose I’ll just have to be satisfied with that.

  2. Martin Hill

    No wifi on the Storm – what was RIM thinking?

    Verizon EVDO speeds tops out at between 400-700Kbps compared to the multi-megabits per second of wifi. Verizon will do anything to nickel-and-dime its customers to death.

    No 3D hardware video acceleration means the Storm won’t be able to compete with the iPhone in the gaming market (remember it is aimed at consumers as well as business). The iPhone is proving to be a surprisingly strong challenger to the DS and PSP.

    The iPhone runs 500MBs of modern unix-based OS X with the killer Cocoa development environment against the creaky old Blackberry OS which is showing its age. Yet again the competition also has a smaller screen than the iPhone as well (3.2″ vs 3.5″). At least it is not as tiny as the non-touchscreen Bold.

    However, the software, GUI, and ecosystem is the real problem. To truly compete against the iPhone in the consumer as well as business markets, the Blackberry needs a far better web browser, HTML email, App Store equivalent with thousands of cheap apps, iTunes Store Equivalent with movies, TV shows, 100,000 podcasts, music videos, ecosystem of thousands of 3rd party docks, cases, stereos, car and aircraft integration, etc etc.

    However, the more competition in the market the better, so more power to you RIM, though it look like you’ve well and truly lost your smartphone crown in the USA now that the iPhone has surged to the number 1 smartphone position in the USA and second most popular smartphone in the world after a shaky Nokia.

    -Mart

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