Apple’s Steve Jobs dooms Blu-ray…

Apple executives seem pretty dismissive on Blu-ray, with company boss Steve Jobs last night slamming the standard as a “bag of hurt”.

Speaking this week, he said Apple has no immediate plans to introduce Blu-ray drives inside its computers in the current environment, warning, “You know, Blu-ray is a bag of hurt. I don’t mean from a consumer point of view – it’s great to watch movies – but the licensing is so complex.

“We’re waiting until things settle down and Blu-ray takes off in the marketplace before we burden our customers with the cost of the licensing and the cost of the drives.”

Apple is a member of the Blu-ray Disc Association. However, Blu-ray use would require an additional $30 per Mac sold integrating the technology. There’s also a host of deadly dull issues around DRM.

And, given that the closest most consumers really get to the standard is to intermittently purchase a film to play in the Blu-ray player inside their PS3, it really isn’t clear if the market really wants a replacement for their DVD – despite the hype.

Even in the US, where the hype is at its thickest, Nielsen VideoScan recently released figures that indicates the format accounts for just 8 per cent of the US home video market.

We think: People don’t want Blu-ray, they don’t want to invest in it and are mistrustful of it. Indeed, the next-gen format war between HDTV and Blu-ray made both technologies feel like corporate agendas, rather than liberating consumer technologies. No matter how many women you pay to dress up in stupid costumes at trade shows.

With an explosion in online film services, is Blu-ray really necessary? We fear it will be consigned to history as a technological advance that proved the engineering adage that “better is not necessarily better than best”.

‘Course, we’re happy to be proved wrong.

If you enjoyed this post, make sure you subscribe to my RSS feed!

4 thoughts on “Apple’s Steve Jobs dooms Blu-ray…

  1. Techy Person

    I’m sure that everyone will get blu-ray with time. You know that everyone is saying I’ll get it when the price drops. When you can get a DVD @ $5.00 to $9.99 why would you buy a Blu-Ray when their movies are selling +$20?
    Ohh, and the live side by side video demos they have comparing dvd vs blu-ray are exaggerated in favor of blu-ray. DVD is not as bad as Blu-Ray portrays it.

  2. Techy Person

    I’m sure that everyone will get blu-ray with time. You know that everyone is saying I’ll get it when the price drops. When you can get a DVD @ $5.00 to $9.99 why would you buy a Blu-Ray when their movies are selling +$20?
    Ohh, and the live side by side video demos they have comparing dvd vs blu-ray are exaggerated in favor of blu-ray. DVD is not as bad as Blu-Ray portrays it.

  3. James Katt

    The biggest problem with Blu-Ray is the DRM enforcement problems on the software side. This forces serious changes to Mac OS X that would hobble its ability to run freely.

    I would rather have Blu-Ray relax its DRM to the level of DVD. Then it would be useful in a computer.

    In regard to a Blu-Ray player, why buy anything other than a Sony Playstation 3 to play Blu-Ray Disks? The 3rd Party players and the Sony Playstation 3 cost about the same. And the Sony has the most compatible and Future-Proof Blu-Ray player. This kills other 3rd Party Blu-Ray players. Essentially, Blu-Ray is another proprietary Sony Format.

    As anyone knows, Sony’s proprietary formats have historically been dead ends.

    Blu-Ray is essentially dead as it is conceived.

  4. Zeke

    Oh my, another 30 dollars per mac? That’ll make them WAY too overpriced for the market…

    Wait a minute…

Leave a Reply

Your email address will not be published. Required fields are marked *