We’ve talked before about Apple’s hobby product, the Apple TV. Tim Cook even characterised the product as that once again during a recent analysts call – but we suspect Cupertino’s being cunning once again, and one day the Apple TV will morph into something completely different – a games console.
At least one games industry analyst agrees (video below) and it really isn’t a massive stretch right now to imagine how such a step could take place:
First, use an iPad or iPhone or iPod touch as the game controller(s);
Second, pimp out the Apple TV with a pepped-up processor – why not the same as that found in the iPhone, but over-clocked for speed (as power consumption’s less of a problem for a gadget that’s plugged into the mains;
Third, enable those lovely high-res games which will soon appear for the iPad;
Fourth, this means enabling iPhone apps for the Apple TV;
Fifth, why stop there? Why not put an underlying layer of Mac OS X in there too, and sell it as a TV-attaching Mac mini, with the best of both the Mac and the iPhone worlds. Best test this on a touch-activated iMac first.
Or so speculation’s story shows….
We’ve been ranting about the future of Apple TV as a games console to anybody who’ll listen for so long now it makes us almost feel sad. Clearly Apple had to delay such developments as such progress probably requires a faster processor, and existing Apple TV owners will probably be locked out – you can almost hear the anxious wails from more recent product purchasers. Despite such an obvious dose of speculation, there’s no discernible shift between pricing on the product at Amazon – check it here – and Apple – here. Amazon pricing can often be seen as bellweather for imminent upgrades.
We’re not the only ones who think this is what’s going to transpire. Michael Patcher, the outspoken Webush Morgan Securities analyst said, “I think Apple’s going to be a serious gaming company, the difference between Apple and Nintendo, Sony, Microsoft is, Apple is not known for internal software development.”
** He clearly means “internal software development as focused on games”, so don’t flame the analyst too much – I’m sure he’s aware of the existence of OS X et al.
“So I don’t think you’re going to get an Apple Games Group like you have Microsoft Games Studios making games you’re certainly never going to approach the quality of games you get out of Nintendo.”
The good/bad side of the Apple third party for games strategy is, as Patcher puts it, “So Apple’s going to be solely dependent on third parties to support their console in the future.”
We look forward to Apple’s new play.