Apple iPhone – it’s important, really important

Nomura analyst Richard Windsor this morning warned clients that Research In Motion is struggling to develop the touch interface for use within its forthcoming ‘iPhone killer’, the BlackBerry Thunder. The analyst says the implementation even lags behind Nokia. who he also warns will be unable to match Apple’s user interface for its solution in the mobile device market.
“Those who have handled prototypes complain of poor typing, unresponsive keys, bugs in the user interface cause by touch as well as accelerometer issues,” Windsor warned on RIM, as reported by MarketWatch.
Meanwhile in a separate report, Changewave Research claims Apple’s iPhone 3G will impact the smartphone market like a “tsunami”. In a survey of 3,567 consumers the researchers found that 11% of those who already own a smart phone had an iPhone, up two points from before – and only three away from Palm. Research In Motion’s BlackBerry leads with 42% of the market.
But the whole environment seems set to change, as of those respondents who plan to buy a smartphone in the next 90 days, 56% plan to purchase an iPhone, compared to only 29% in a previous survey in March, RIM must be worried – just 23% plan to buy a BlackBerry,
78% of iPhone owners are Very Satisfied with the phone. RIM ranks second with 54% of its customers saying they’re Very Satisfied.

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One thought on “Apple iPhone – it’s important, really important

  1. Pingback: BlackBerry struggling to perfect Thunder interface | Electricpig

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