We think Apple has some big plans to extend the possibilities of music offerings through iTunes – in future we anticipate the service will offer immediate at-the-time streaming access to live performances from across the planet to music fans.
This morning we learn of a significant first step in this move, with Apple inking a new deal with Live Nation under which live gig recordings from venues across the USA will be offered exclusively for sale through the Apple music service.
Live Nation Studios will offer exclusive recorded and filmed concerts from its network of “wired” venues for purchase and download only on iTunes.
Exclusive live recordings from OK Go, Jesse McCartney, Saving Abel, A Fine Frenzy, Duffy, Plain White T’s and Ziggy Marley, have been released this week, with many more to follow.
“We are thrilled to offer artists a new high-quality platform to share the magic of their live shows with their fans,” said Michael Rapino, President and Chief Executive Officer of Live Nation.
iTunes has also added a new area dedicated exclusively to live recordings. Live Nation, through its Studios division, regularly records concerts in more than 80 of its venues.
“The program extends the live concert experience well beyond the show itself, giving customers exclusive content at a great value and opening a new avenue for touring artists to easily offer audio and video recordings of live concerts directly to their fans, creating new sources of revenue for Live Nation and its partners – artists, labels and music publishers,” Live Nation informs.