Apple has at last simplified developer’s lives, introducing support for promo codes for iPhone app give-aways.
iPhone developers have until now been forced to use unwieldy methods to give away copies of their applications, including the requirement they offer those they want to give their apps to an iTunes voucher for the download, or use the awkward Ad-hoc copy system.
However, the new solution is far from perfect: developers can only give away up to 50 promotional codes per application version (why?) and the promo codes can only be used in the US iTunes Store (why?).
So, a step in the right direction, though with global media looking to the iPhone app market as potentially one of the few growth sectors in the coming recession, Apple must clearly address an international system for iPhone app give-aways (and most likely will).