Books are now the biggest category on the App Store, with more of these available for sale than ever before, eclipsing previous top category, games.
No surprise then Apple’s ramping-up its iBookstore strategy, recruiting staff to help expand the store internationally and filing trademarks to protect the service in Canada (and presumably other territories).
Patently Apple has found Apple’s two trademark filings in Canada for “iBooks” and the “iBook Store” or “iBookStore” under applications 1468914 and 1468910 respectfully – in February 2010.
What makes this interesting is that the filings describe a host of different services, pointing to an expansion beyond books in future. One, for example, relates to subscription services including for music and more. “This means that theoretically Apple could introduce the concept of a book rental business – something which would be in-between an outright purchase of a book and a free electronic-book from a public library,” Patently Apple tells us.
This report covers Apple’s full class description details along with a few very interesting highlights which includes the mention of a possible “consumer loyalty program” for you to ponder upon.