Amazon sets Kindle up for true battle with the Apple tablet

Amazon has opened up its Kindle device to developers, promising launch of its very own App Store offering developers 70 per cent of the take.

These moves are just the latest in a series of moves on the part of the company as it attempts to combat the upcoming Apple tablet.

“Will Kindle pricing trump Apple sex appeal? Isn’t that the question, really?” said Richard Charkin, executive director of Bloomsbury Publishing in London, who has been watching developments in e-book sales with keen interest. “I haven’t the faintest idea. All I would say is, great. The more people that are out there marketing books in digital or any other format, the better.”

“We’ve heard from lots of developers over the past two years who are excited to build on top of Kindle,” said Ian Freed, Vice President, Amazon Kindle. “The Kindle Development Kit opens many possibilities–we look forward to being surprised by what developers invent.”

Amazon will release a set of programming guidelines that other companies — including publishers of books and periodicals — can use to create and sell applications for the Kindle.

Until Amazon introduces more advanced models of the Kindle, developers will be limited by its slow-to-refresh black-and-white screen.

The new Kindle Development Kit gives developers access to programming interfaces, tools and documentation to build active content for Kindle–the #1 bestselling, most wished for, and most gifted product across all categories on Amazon. Developers can learn more about the Kindle Development Kit today at http://www.amazon.com/kdk/ and sign up to be notified when the limited beta starts next month.

The Kindle Development Kit enables developers to build active content that leverages Kindle’s unique combination of seamless and invisible 3G wireless delivery over Amazon Whispernet, high-resolution electronic paper display that looks and reads like real paper, and long battery life of seven days with wireless activated. For example, Handmark is building an active Zagat guide featuring their trusted ratings, reviews and more for restaurants in cities around the world, and Sonic Boom is building word games and puzzles.

“As the leading worldwide publisher of mobile games, EA Mobile has had the privilege of collaborating with many dynamic and innovative companies in bringing exciting gaming experiences to new platforms,” says Adam Sussman, Vice President of Worldwide Publishing, EA Mobile. “Working with Amazon, we look forward to bringing some of the world’s most popular and fun games to Kindle and their users.”

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2 thoughts on “Amazon sets Kindle up for true battle with the Apple tablet

  1. synthmeister

    “Will Kindle pricing trump Apple sex appeal? Isn’t that the question, really?”

    No and no. Kindle doesn’t have a ghost of a chance. Note following quote…

    “Until Amazon introduces more advanced models of the Kindle, developers will be limited by its slow-to-refresh black-and-white screen.”

    By the time Amazon gets anything remotely as powerful and flexible as the iSlate, Apple will already have 100 million iPhones/iPod touches in the wild plus the iSlate.

    Amazon still hasn’t admitted how many Kindles they have sold.

  2. Adword

    Hi, I like your site and think you cover some very interesting articles, I’ll be sure to add you to my favourites. Thank You,Julie

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