On the heels of its soft launch of the Amazon MP3 store in the UK yesterday, the online shopping giant has invaded the iPhone, launching its own shopping app for the Apple device.
While the application falls short of offering users a route through which they can purchase and download music from the retailer’s new online service, it does offer a mobile front-end for online purchase of physical goods.
The application lets users search and browse for products offered by Amazon and thousands of retailers, access Customer Review and purchase items using 1-Click Shopping and Amazon Prime.
“We designed the Amazon app to be a quick and easy way for iPhone and iPod touch users to shop, browse, and buy with Amazon.com,” said Sam Hall, director of Amazon Mobile.
The app also includes an experimental feature called “Amazon Remembers”. “We’re also really excited about Amazon Remembers because it’s a fun and useful way to use the iPhone camera to find and remember items while on-the-go. Customers can build visual lists of things they want to remember, buy, or even learn more about.”
It’s unlikely Apple will permit Amazon to offer direct to iPhone music downloads using its shopping application in the near future, with a growing body of opinion slamming the company for its lack of interoperability.
Rob Lord, chief executive of Songbird, which released its own iTunes competitor last week, this week said, “Users should have the choice of the iTunes store or somebody else’s store,” when purchasing music using their iPhone.