In a new first, NME Radio has introduced an iPhone application linked to iTunes which allows radio listeners to instantly buy music they like that’s being played on the station.
The magazine says the application implements up-to-the-minute audio compression technology that’s designed to make for smooth listening of the radio streams.
NME Radio managing and programming director Sammy Jacob said: “It is, as far as I am aware, the first UK radio station app to have such facility.
“Apart from providing increased exposure to new and emerging artists, it will contribute to revenue. I believe stuff such as this is essential to the future of the music industry.”
NME Radio hit DAB in London in May. The application costs 59-pence. It also offers the latest news, gig and festival guides.