Adobe Happy 20th Birthday Photoshop Cake sure is a big one, take a slice

This image  shows the sliced up remains of an (apparently rather deeply yummy) cake dispatched by Adobe to UK media as a birthday gesture to mark the 20th birthday of Photoshop.

That’s nice (though InDesign didn’t get a cake last year for its tenth birthday). And apparently the cake was/is rather deeply yummy, as it should be to mark the anniversary of what is arguably an important, a culturally- important product which has transformed photography and design.

Now, we know that journalists everywhere are being sent these happy birthday Photoshop cakes, and there’s nothing wrong with the company marking the anniversary of that culturally important product. (Though perhaps a non-Flash based UI would be better for Mac users)…

BUT – here’s the puzzle:

Photoshop CS4 Mac US Price – $699.99 ($666.99 on Amazon, funnily enough).
Photoshop CS UK Price – £614.10 (£569.99 on Amazon UK).

So – ignoring the Amazon prices, in the UK Adobe charges customers $945.54 for a product it charges US customers $699.99 for. That’s a difference of $245.55. Accepting a 17.5 percent VAT hit on the US price that would raise the UK equivalent to $822.50. So what’s that additional $123 dollar mark-up for?

It sure is a lot of cakes.

Surely, for Adobe’s Photoshop customers, at least, lowering the product’s prices or perhaps just making a little more effort to ‘harmonise’ US/UK price differences SO THE DIFFERENCE IS FAIRER would be an even better commemoration?

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9 thoughts on “Adobe Happy 20th Birthday Photoshop Cake sure is a big one, take a slice

  1. Richard Kenward

    Yes it is a pretty poor show and suggests that Adobe sees the UK as a soft market. I for one strongly object and as a result am not willing to upgrade, so am still on CS 2. Actually the CS4 version of PS has been full of problems for many PC users so another reason not to upgrade.


    Richard Kenward Artisan Digital Services

  2. Pingback: » Blog Archive » Adobe exec reports on company’s visit to Davos…

  3. Libby

    Photoshop masterpieces, from deceptively simple to terrifyingly complex. Not a single overcooked, oversaturated and overly-contrasty image in sight.

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