Adobe announced its new slice of creative application bloatware this week, Adobe CS, and now the word on pricing shows the company is once again gouging UK and European customers on price, even while most UK journalists stay silent on the company’s seeming exploitation.
We’ve seen Adobe do this before. And while most Mac journalists seem unwilling – scared, perhaps? – to take the company on on price, so hats off to Mac User which disses the dirt on Adobe’s creative suite scam on UK prices…
“Adobe is charging US $2,599 — £1,692 — for the Master Collection containing all the new software, but UK buyers must pay £2,303, 36% more (all quoted prices are exclusive of any tax).
“Similarly a single copy of Photoshop CS5 costs $699 — £455 — in the US, but £548 in the UK, an increase of 20%.
“To upgrade from any CS 2,3,4 or 5 edition to the Master Collection US users must pay $1,299 — £845; UK users must pay £1,270 — 50% more,” the report explains.
It’s not just the UK, the discrepancy is even higher in other EU countries, MacUser informs.
Adobe says the cost of doing business in the UK is “significantly higher” in the UK and Europe than in the US. Maybe. So why not sell the applications as downloadable software packages as shareware authors do, and reduce distribution prices?
It’s only software after all. Empires can fall. They are nothing without customers. Even if the journalists who represent those customers are being insufficiently critical.