Ableton, Serato promise new era for digital DJs

Two key names in the digital music making sector, Serato and Ableton, this afternoon announced a new creative partnership.

The two are at the forefront of music technology for DJ’s, remixers and music producers, and will in future work together in partnership to “pave the way for the future of digital DJ-ing,” they said.

Serato’s Scratch Live excels in vinyl emulation, music library control and lightning quick hands-on scratching, Ableton Live provides the tools for production, on-the-fly remixing and beat creation.

“Ableton and Serato take different approaches to modern musical performance,” said Ableton CEO Gerhard Behles, “but both companies live by the philosophy that software should be straightforward, easy to use, and most importantly, reliable and stable onstage and in the studio. Ableton has never had an answer for the DJ who wants vinyl control, and rather than try to emulate what Serato does so well, we simply make sure that our products work well together.”

Serato Audio Research CEO Steve West agreed, “After years of talking together, we’re thrilled to be working with Ableton. It’s exciting to think about what we can offer to DJs and producers: the ability to go beyond just spinning records and add a personal stamp to the music they play.”

The partners added, “Just where this Serato and Ableton collaboration will take us has yet to be seen but one thing is clear: the worlds of DJing, remixing and production for artists worldwide have changes ahead.”

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