Peter Gabriel has made significant fresh investment in digital recommendation service, The Filter.
The service has attracted the continued support of current investors Peter Gabriel and Eden Ventures, and bought new investors aboard, including from Roderick Banner, Chairman of WPP-owned media agency, Banner Corp, former CEO of LoudEye Michael Brochu (through EMM Investments) as well as John Taysom, founder of We7.com and a former investor in, among others, Yahoo & Infoseek.
Starting out as a free download solution that recommended new music and created playlists, The Filter has evolved to offer music, movies and web video recommendations.
Gabriel says, “The amount of digital content available in the world continues to grow exponentially, and we all believe The Filter is still the most effective and innovative means of getting to what you want, for both consumer and businesses. I am especially pleased to see some of the progress that has been made on the new interfaces, and have been very happy to invest further in The Filter”.
David Maher Roberts, The Filter CEO adds, “We are delighted to have closed this investment round – especially as it comes off the back of a successful 2008 for The Filter which saw the launch of TheFilter.com as well as growing revenues from existing and new licensing partnerships. We plan to use the funds to further develop our content filtering service for consumers and to increase the number of businesses that will benefit from our services and expertise in Europe and the US.
“We have had decent success with partnerships both sides of the Atlantic because our technology works for all media types, delivers measurable results, and is dead easy to implement. The team and I are proud of what has been achieved to date and we are especially proud of having attracted new investors whilst enjoying the continued support of long term investors Peter Gabriel and Eden Ventures. We are in a good position to have a big 2009.”