Twentieth Century Fox has released a batch of new DVDs equipped with the facility – Digital Copy – to copy the movies they contain directly into iTunes, for use with an Apple TV, iPhone or iPod.
The movie studio has introduced 20 titles equipped with the format, including Die Hard, Napoleon Dynamite and a other favourites, releasing the new batch in the US.
“Our research shows that when given the option, consumers recognize the incredible value proposition that Digital Copy provides as a simple, fast way to move content to a portable device,” noted studio marketing EVP, Mary Daily.
The technology, “puts the disc at the center of the digital revolution happening in households nationwide and meets the entertainment needs of the entire family from the TV, to the computer to an iPod,” she added.
Fox was the first studio to introduce DVDs with Digital Copy for iTunes in January this year.